SEFARAD

project type - Packaging, Illustration
year - 2023

Commissioned to design a kosher Spanish wine label, to be sold in Israel. Sefarad is the Hebrew word for Spain, and the butterflies featured in the design represent the diaspora of the Jewish people. The butterflies were created by desintegrating and choosing elements from Dick Bruna’s illustrations found on his personal website – the globally acclaimed illustrator and father of ‘Miffy’, the most famous bunny in the world. These replica images allowed me to create a digital collage, and this combined with Eastman Condensed led to a unique work, which doesn’t follow traditional wine label conventions.