SEFARAD

project type - Packaging, Illustration
year - 2023

Commissioned to design a kosher Spanish wine label, to be sold in Israel. Sefarad is the Hebrew word for Spain, and the butterflies featured in the design represent the diaspora of the Jewish people. All the illustrations created for this label were found online, and the butterflies were created by taking elements from Dick Bruna’s illustrations found on his personal website – the globally acclaimed illustrator and father of ‘Miffy’, the most famous bunny in the world. These found images allowed me to create a digital collage, and this combined with Europa Grotesk typography led to a unique work, which doesn’t follow traditional wine label conventions.