YON MATAUKO IS AN AMSTERDAM-BASED GRAPHIC DESIGNER            ˘◡˘            

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Studio Matauko

           

MAURITSHUIS


project type Visual identity, Editorial, Website
year 2020

The Mauritshuis is a museum located in The Hague, home to various Golden Age masterpieces. The graphic identity was inspired by the monogram created by UNA Designers in 1980. The idea of integrating the letter ‘M’ and the silhouette of the museum’s emblematic façade, was the origin of its development. Helvetica was chosen as a way of reducing the sense of stateliness associated with these kinds of institutions, injecting a dose of youthfulness and modernity instead. The colour palette is characteristic of the Netherlands’ iconic Delft’s Blauw porcelain. All in all, the proposed identity provides an invigoration of a much-respected institution – a way to recognize the museum’s history, while also attracting a 21st century audience.

          


VEGETATION UNDER POWER


project type Editorial
year 2021

Vegetation Under Power presents a landscape formed by 11 constellations: Poetics/Politics, Evidences, Sediments, Traces, Socialities, Recordings, Imprints, Extractions, Un/rootings, Stewardships, and Annotations. The dynamic interplay of these constellations then elicit the following questions: how do we maintain and continue to care for landscapes that have been designated irredeemable? What does it mean to care, or take care, in post-industrial landscapes? What are the histories of stewardship and activism that inform methods of repair and care? Opening up speculative futures that are not only predicated on lost narratives but rather methods of decentering anthropocentric histories, this exhibition embraces the need for and possibilities of new infrastructures of care.

          


FINALLY, THINGS ARE HAPPENING


project type  Visual identity, Editorial
year 2021

"FINALLY, THINGS ARE HAPPENING" was the Graduation Show 2021 of Studio for Immediate Spaces, Sandberg Instituut. The exhibition took place in June 2021 at Maison Descartes in Amsterdam.

Curator: Kristoffer Zeiner
Artists: Daphne Keraudren, Valentine Hhevah Landeard, George Mazari, Eleni Papadimitriou, perf. Group, Maria van der Togt, Diego Virgen, Mathias Vincent-Palazzi, Hannah Rose Whittle, Mariel Williams, Zane Zeivate, Jun Zhang

Visual identity in collaboration with Aleksandra Zawistowska and Stefania Rigoni

          


CHÂTEAU  MARGAUX


project type Visual identity, Packaging
year 2020

Château Margaux is family-run vineyard in the Bordeaux region of France, whose wines are known for their fruity flavours. The identity was inspired by the work of French artist Daniel Buren, consisting of regular, contrasting-coloured stripes. A custom coding system was developed where different colours correspond to a different appellation level for each wine. As a way to grab the consumer’s attention, the text on the label is intentionally small, prioritising the coloured stripes, inviting individuals to get a closer look and stand out amongst other wines.


MADE IN SPAIN


project type Visual identity, Website
year 2019

Made in Spain is a multi-disciplinary platform aimed at enhancing the culture of contemporary design and avant-garde craftsmanship in Spain. Its goal is to celebrate and nurture products made by the greatest artisans and designers with international appeal. The identity was created using a simple system of straight lines and colourful dots. The rigid lines serve as a way to express the precision and expertise of Spanish artisans. The dots represent the liveliness of Spanish culture, inspired by the traditional polka dot dresses of Flamenco dancers. Red symbolises passion, while ochre stands for warmth. Univers was chosen because of its versatility and the way its different weights work together harmoniously.


   

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