client Mauritshuis Opencall
project type Visual identity, Editorial, Website
The Mauritshuis is a museum located in The Hague, home to various Golden Age masterpieces. The graphic identity was inspired by the monogram created by UNA Designers in 1980. The idea of integrating the letter ‘M’ and the silhouette of the museum’s emblematic façade, was the origin of its development. Helvetica was chosen as a way of reducing the sense of stateliness associated with these kinds of institutions, injecting a dose of youthfulness and modernity instead. The colour palette is characteristic of the Netherlands’ iconic Delft’s Blauw porcelain. All in all, the proposed identity provides an invigoration of a much-respected institution – a way to recognize the museum’s history, while also attracting a 21st century audience.
client Château Margaux
project type Visual identity, Packaging
Château Margaux is family-run vineyard in the Bordeaux region of France, whose wines are known for their fruity flavours. The identity was inspired by the work of French artist Daniel Buren, consisting of regular, contrasting-coloured stripes. A custom coding system was developed where different colours correspond to a different appellation level for each wine. As a way to grab the consumer’s attention, the text on the label is intentionally small, prioritising the coloured stripes, inviting individuals to get a closer look and stand out amongst other wines.
MADE IN SPAIN
client Spanish Embassy, London
project type Visual identity, Website
Made in Spain is a multi-disciplinary platform aimed at enhancing the culture of contemporary design and avant-garde craftsmanship in Spain. Its goal is to celebrate and nurture products made by the greatest artisans and designers with international appeal. The identity was created using a simple system of straight lines and colourful dots. The rigid lines serve as a way to express the precision and expertise of Spanish artisans. The dots represent the liveliness of Spanish culture, inspired by the traditional polka dot dresses of Flamenco dancers. Red symbolises passion, while ochre stands for warmth. Univers was chosen because of its versatility and the way its different weights work together harmoniously.
CH X CAMPBELL HAY
client Campbell Hay
project type Art direction, AR Design
Collective Hope is a collaborative project initiated by London-based brand consultancy Campbell Hay, where their pair up designers around the world to create work together as a response to the ongoing Covid-19 pandemic. Together with Melbourne-based designer Louie Evans, we created a Digital First-Aid Kit, consisting of two Instagram filters (‘First-Aid: Mask’ and ‘First-Aid:Plaster’). The aim of these filters is to show a positive face in a world filled with uncertainty. It brings an opportunity for individuals to cheer themselves up, and break the cycle of negativity that's so persistent today. A digital 'island of hope', if you will, in the midst of one of the hardest times the world has ever had to face.
client Antonio Sicilia
project type Visual Identity
Antonio Sicilia is a Spanish fashion brand founded in 2014. Based on the brand’s proposition, an identity was developed, consisting of a logo, stationary, and marketing materials. Key words in the development of the identity were astrology, psychology, and death. The monogram was inspired by the work of Joseph Beuys, one of the members of the Fluxus movement. Its form emulates that of a compass. Through the repetition of this monogram, a pattern was created, which was applied to various elements of the identity. The key aim was to create a timeless, contemporary graphic system, moving beyond the idea of seasonality in fashion. This was achieved through the use of a minimalistic colour palette paired with an old-style serif typeface.