YON MATAUKO IS AN AMSTERDAM-BASED GRAPHIC DESIGNER            ˘◡˘            

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Studio Matauko

           

MAURITSHUIS


project type Visual identity, Editorial, Website
year 2020

The Mauritshuis is a museum located in The Hague, home to various Golden Age masterpieces. The graphic identity was inspired by the monogram created by UNA Designers in 1980. The idea of integrating the letter ‘M’ and the silhouette of the museum’s emblematic façade, was the origin of its development. Helvetica was chosen as a way of reducing the sense of stateliness associated with these kinds of institutions, injecting a dose of youthfulness and modernity instead. The colour palette is characteristic of the Netherlands’ iconic Delft’s Blauw porcelain. All in all, the proposed identity provides an invigoration of a much-respected institution – a way to recognize the museum’s history, while also attracting a 21st century audience.

          


FINALLY, THINGS ARE HAPPENING


project type Visual identity, Editorial
year 2021

"FINALLY, THINGS ARE HAPPENING" was the Graduation Show 2021 of Studio for Immediate Spaces, Sandberg Instituut. The exhibition took place in June 2021 at Maison Descartes in Amsterdam.

Curator: Kristoffer Zeiner
Artists: Daphne Keraudren, Valentine Hhevah Landeard, George Mazari, Eleni Papadimitriou, perf. Group, Maria van der Togt, Diego Virgen, Mathias Vincent-Palazzi, Hannah Rose Whittle, Mariel Williams, Zane Zeivate, Jun Zhang

Visual identity in collaboration with Aleksandra Zawistowska and Stefania Rigoni

          


CHÂTEAU  MARGAUX


project type Visual identity, Packaging
year 2020

Château Margaux is family-run vineyard in the Bordeaux region of France, whose wines are known for their fruity flavours. The identity was inspired by the work of French artist Daniel Buren, consisting of regular, contrasting-coloured stripes. A custom coding system was developed where different colours correspond to a different appellation level for each wine. As a way to grab the consumer’s attention, the text on the label is intentionally small, prioritising the coloured stripes, inviting individuals to get a closer look and stand out amongst other wines.


MADE IN SPAIN


project type Visual identity, Website
year 2019

Made in Spain is a multi-disciplinary platform aimed at enhancing the culture of contemporary design and avant-garde craftsmanship in Spain. Its goal is to celebrate and nurture products made by the greatest artisans and designers with international appeal. The identity was created using a simple system of straight lines and colourful dots. The rigid lines serve as a way to express the precision and expertise of Spanish artisans. The dots represent the liveliness of Spanish culture, inspired by the traditional polka dot dresses of Flamenco dancers. Red symbolises passion, while ochre stands for warmth. Univers was chosen because of its versatility and the way its different weights work together harmoniously.


CH X CAMPBELL HAY


project type Art direction, AR Design
year 2020

Collective Hope is a collaborative project initiated by London-based brand consultancy Campbell Hay, where their pair up designers around the world to create work together as a response to the ongoing Covid-19 pandemic. Together with Melbourne-based designer Louie Evans, we created a Digital First-Aid Kit, consisting of two Instagram filters (‘First-Aid: Mask’ and ‘First-Aid:Plaster’). The aim of these filters is to show a positive face in a world filled with uncertainty. It brings an opportunity for individuals to cheer themselves up, and break the cycle of negativity that's so persistent today. A digital 'island of hope', if you will, in the midst of one of the hardest times the world has ever had to face.


   

© 2021 Studio Matauko