DELEITERÍA

BILBAO & BUENOS AIRES

project type - Visual Identity Preview
year - 2023

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WIP

project type - Site-Specific Installation
year - 2022

This uncanny installation was devised by producing a set of critical applications, tools and situations for queer spatial agency by appropriating space through the dispersion of human saliva. These sculptural gestures — dispersed bodily fluid in mist and the embedded screen displaying magnifying saliva — can be seen as exercises in scale that exemplify the tension between bodily fluids in relation to manufactured devices, aerial circulation in space, and defamiliarization through magnification. By using consumerism’s language combined with scientific, or rather pseudo-scientific visualisations, a tactical intervention was made, relating to a broader modern scientific and medical discourse on hygiene, which historically engendered spatial segregation, and continues to do so. An intimate, yet thought-provoking spatial proposition where desire, ambivalence and transgression could be seen as gestures associated to “queer-scapes” and appropriation through forms of apparent pollution.

project type - Editorial, Visual Identity, Exhibition
year - 2021

Sandberg Instituut’s Studio for Immediate Spaces spent a week in close contact with the collection and the spaces of Het Nieuwe Instituut. Working collaboratively, the participants identified key documents from the drawings, photographs and models belonging to the archives of Dutch architects and urban planners. They considered how things appear, how they are stored, who collected them and why they were kept and deposited. Finally, they mobilized the documents, giving thought and shape to what they wanted the documents to do differently. The result is an exhibition as a critical documentary, exposing modes of operating on the documents: copying, enlarging, folding, displacing, recontextualizing, deleting, editing, reclassifying, translating, hiding. Within self-imposed constraints, the production was kept to a bare minimum: two walls, one printer, one sound system, one tape roll. Four groups storyboarded strategies for a potentially cinematic space, articulated in four chapters, each linking back to a set of documents from the institute’s collection. Using the archive is not a neutral but a creative act with an aesthetic intention, an audience and a purpose. The exhibition is the means to select, present and create new adjacencies, allowing for new types of knowledge circulation.

project type - Visual identity, Editorial
year - 2021

With "FINALLY, THINGS ARE HAPPENING" Studio for Immediate Spaces (Sandberg Instituut) is proud to present works of its 2021 graduates. Through experimental and material research into the meanings and possibilities of coming together, sharing knowledge, caring for another—be it humans or nature—all works unite under the ambition to create or critically reflect on spaces to facilitate a new sociability. Through various media, ranging from film, performance to sculpture and environment, the works manifest as signs and symbols of a new normal that has changed the way of living together in recent months, creating novel perceptions of space, imagining alternative rituals and practices.
For the past months Reneenee/Maison Descartes and Kristoffer Zeiner gave refuge to the Studio for Immediate Space in times of harsh social regulations. For FINALLY, THINGS ARE HAPPENING Reneenee/Maison Descartes will once again host the Studio to showcase the results of its graduates’ works, which to a large part were conceived and fostered in this magical place.

Featured in Slanted Magazine 40 Experimental Type.

project type - Site-Specific Video Installation / Film Stills
year - 2021

On Piggybacking, Cars and Square Trees is a site-specific installation that explores from a queer gaze the multiple ways in which generic architectural sites, i.e. the carwash, and technologies of movement, i.e. the car, play a role in contributing, sustaining or sometimes subverting the reproduction of socio-cultural values and gender patterns. From a gender studies perspective, the ritualistic process of cleaning and maintaining a car can be seen as a political performance that could be considered a “feminisation of masculinity”, opening a door to a new critical model of masculinity – a so-called ‘caring masculinity’ – which contributes to equalising gender roles and embraces the affective, relational, emotional and interdependent qualities of care.

SEWING MAGIC BUTTONS

project type - Digital Performance
year - 2023

In ancient times, buttons were given special importance. If today for us it is nothing more than a functional element of clothing, for our ancestors buttons were a protective amulet.
The essence of the button sewing ritual is to guide the needle through the process with the desired intention. The button with four holes can be attached with different stitches... The direction of its energy depends on what drawing will result on it. We must not forget that in the magical art of sewing buttons, literally all nuances matter: size, color, shape of buttons, their number and location, as well as the color of the threads and the shape of the stitches that hold the button on the fabric. With the perfect combination you will do magic in a simple and imperceptible way to Muggle eyes.
Not all buttons have the necessary powers, but only the "4-hole" ones. It is also important to take advantage of their magical properties the material they are made of, natural ones such as wood, ivory or natural mother-of-pearl are preferred.

*Click on the buttons

Want to make your brand connect to people? Brand archetypes are a way to find focus and clarity in your brand positioning. It is based upon the theory that there are universal archetypical patterns underlying all human communication.
Carl Jung translated the theory into 12 archetypes. In 2001 Carol S. Pearson (in her book The Hero and the Outlaw) used these archetypes and turned them into brand archetypes. Based on this theory, I developed this body of work for Morrow.

project type - Visual identity, Website
year - 2019

Made in Spain is a multi-disciplinary platform aimed at enhancing the culture of contemporary design and avant-garde craftsmanship in Spain. Its goal is to celebrate and nurture products made by the greatest artisans and designers with international appeal. The identity was created using a simple system of straight lines and colourful dots. The rigid lines serve as a way to express the precision and expertise of Spanish artisans. The dots represent the liveliness of Spanish culture, inspired by the traditional polka dot dresses of Flamenco dancers. Red symbolises passion, while ochre stands for warmth. Univers was chosen because of its versatility and the way its different weights work together harmoniously.

project type - Visual identity, Packaging
year - 2020

Château Margaux is family-run vineyard in the Bordeaux region of France, whose wines are known for their fruity flavours. The identity was inspired by the work of French artist Daniel Buren, consisting of regular, contrasting-coloured stripes. A custom coding system was developed where different colours correspond to a different appellation level for each wine. As a way to grab the consumer’s attention, the text on the label is intentionally small, prioritising the coloured stripes, inviting individuals to get a closer look and stand out amongst other wines.

project type - Visual Identity
year - 2018

Created the corporate identity for Columbia Road Market - a market composed of sixty independent shops, galleries, and its famous flower market on Sundays. The identity was based around the circular shape created by insects when eating leaves. This playful approach became the defining characteristic of the identity, which was translated into a customised typography and brand elements. The colour palette was chosen with the idea of reinforcing human beings’ connection with nature. The clean features of the identity serve to provide a moment of calm - a welcome escape from hectic urban life.

project type - Packaging, Illustration
year - 2023

Commissioned to design a kosher Spanish wine label, to be sold in Israel. Sefarad is the Hebrew word for Spain, and the butterflies featured in the design represent the diaspora of the Jewish people. The butterflies were created by desintegrating and choosing elements from Dick Bruna’s illustrations found on his personal website – the globally acclaimed illustrator and father of ‘Miffy’, the most famous bunny in the world. These replica images allowed me to create a digital collage, and this combined with Eastman Condensed led to a unique work, which doesn’t follow traditional wine label conventions.