project type - Visual Identity
year - 2018

Created the corporate identity for Columbia Road Market - a market composed of sixty independent shops, galleries, and its famous flower market on Sundays. The identity was based around the circular shape created by insects when eating leaves. This playful approach became the defining characteristic of the identity, which was translated into a customised typography and brand elements. The colour palette was chosen with the idea of reinforcing human beings’ connection with nature. The clean features of the identity serve to provide a moment of calm - a welcome escape from hectic urban life.