CH X CAMPBELL HAY
project type Art direction, AR Design
Collective Hope is a collaborative project initiated by London-based brand consultancy Campbell Hay, where their pair up designers around the world to create work together as a response to the ongoing Covid-19 pandemic. Together with Melbourne-based designer Louie Evans, we created a Digital First-Aid Kit, consisting of two Instagram filters (‘First-Aid: Mask’ and ‘First-Aid:Plaster’). The aim of these filters is to show a positive face in a world filled with uncertainty. It brings an opportunity for individuals to cheer themselves up, and break the cycle of negativity that's so persistent today. A digital 'island of hope', if you will, in the midst of one of the hardest times the world has ever had to face.