project type - Visual Identity
year - 2018

Antonio Sicilia is a Spanish fashion brand founded in 2014. Based on the brand’s proposition, an identity was developed, consisting of a logo, stationary, and marketing materials. Key words in the development of the identity were astrology, psychology, and death. The monogram was inspired by the work of Joseph Beuys, one of the members of the Fluxus movement. Its form emulates that of a compass. Through the repetition of this monogram, a pattern was created, which was applied to various elements of the identity. The key aim was to create a timeless, contemporary graphic system, moving beyond the idea of seasonality in fashion. This was achieved through the use of a minimalistic colour palette paired with an old-style serif typeface.